Capitalizing on a slow tourism period to expand the tourism opportunities for the SKN destination when there is a drop off in visitor arrivals, marketing and revenues was one of the main impetus driving the installation of the St.Kitts Music Festival .
Mr. Allister Williams speaking on government information program Working For You on Wednesdays. Williams said in recent times the arrival of the CPL has also helped to boost the tourism product.
Meanwhile the chairman of the Festival Mr. Faron Lawrence who was a guest on the program said the St.Kitts Music Festival is one of the major tourism successes in SKN. He highlighted the clear economic gains of the music festival over the years in creating revenue opportunities for locals and sustaining a definitive marketing thrust internationally which cannot be overlooked.
SKMF Chairman Faron Lawrence
The St Kitts music Festival is in its 20 th year and has brought such regional and international acts as Kool and the Gang, Dionne Warrick , Chris Browne, Akon, DMX, Sizzla, Chronixx, Ciara, Boyz to men, Third world, Baby face, Beres Hamond, Billy Ocean, Lionel riche, Jah Cure, Morgan Heritage, Tarrus Riley, Barrington Levy, Culture, Lady Saw, Air Supply, Jesse Powell, Shaggy, John Legend, Nelly and more.